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Wall and Chain

Wall and Chain: a story of breaking down walls

Airbnb believe that people can “Belong Anywhere” and they embrace this new sense of freedom. For them, we have created an integrated campaign that celebrates the 25thanniversary of the fall of the Berlin Wall by telling a true and emotive story – The Wall and Chain. (http://vccp.de)

 
Tags: Industry: Travel
Company: Airbnb,Airbnb
Agency: VCCP
Country: Germany
Prize: DAD Awards
Year: 2014
Creative Concept: Emotion,Sharing,Traveller
Language: English
Level: Marketing mix level - Advertising
Topics: Emotional Marketing