Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Who Would You Give A Volvo To?

The Greatest Interception Ever | Who Would You Give A Volvo To?

While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. We brought forward a campaign that hijacked our competitors’ ads, and used Twitter to show American consumers what really matters to Volvo. (http://grey.com)

Tags: Industry: Automotive
Company: Volvo
Agency: Grey
Country: United States
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Comparative Advertising,Inclusion,interaction
Language: English
Level: Interception campaign
Topics: Social Media Marketing