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Backup memory - Samsung Advert 2015

Backup memory - Samsung Advert 2015

The Backup Memory is the first mobile application targeted to people with Alzheimer's as well as their families. It’s an online platform aimed at connecting patients’ profiles with those of their circle of friends and acquaintances. In real time and directly to their phones, the app provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view their relationship status with that person, as well as memories. (https://www.bbdo.com)

Reference: http://www.samsungmobilepress.com

Tags: Industry: Telecommunication
Company: Samsung Group
Agency: BBDO
Country: Tunisia
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Emotion,Memory,Proximity sensor
Language: English,French
Topics: Digital Marketing