Tags: Industry: TelecommunicationCompany: Samsung GroupAgency: BBDOCountry: TunisiaPrize: Cannes Lion PrizeYear: 2015Creative Concept: Emotion,Memory,Proximity sensorLanguage: English,FrenchTopics: Digital Marketing
The Backup Memory is the first mobile application targeted to people with Alzheimer's as well as their families. It’s an online platform aimed at connecting patients’ profiles with those of their circle of friends and acquaintances. In real time and directly to their phones, the app provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view their relationship status with that person, as well as memories. (https://www.bbdo.com)
Reference: http://www.samsungmobilepress.com