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Molson Canadian Beer Fridge - Scan Your Passport

 

Molson Canadian Beer Fridge - Scan Your Passport

Molson constantly fields requests from Canadians coast to coast wanting the Beer Fridge in their homes, their cottages and at their events. Requests have come from Ireland, L.A., Nashville and Belgium. The Canadian Embassy in Paris asked for it, our Ambassador in Washington wanted it for Canada Day celebrations. This is exactly the cultural impact we hoped to achieve and a sign the campaign has tapped into powerful emotions in Canadians, no matter where they are. (www.rethinkcanada.com)

 

 

Tags: Industry: Beverage
Company: Molson Canadian
Agency: Rethink
Country: Canada
Year: 2013
Type of content: Video case study
Language: English
Topics: Brand Marketing