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Life Saving Dot

Life Saving Dot

Millions of women across rural India suffer from breast cancer, fibrocystic breast disease and complications during pregnancy. In most of these cases, it is linked to iodine deficiency. Almost every Indian woman wears a ‘bindi’, an Indian forehead art worn with a dot. In a nation of 500 million women, this little dot can make all the difference between life and death. The iodine patch, worn as a bindi by the women, dispenses the daily-required amount of iodine to the wearer. ( http://grey.com/)

Tags: Industry: Healthcare
Company: Talwar Bindi
Agency: Grey
Country: India
Prize: Cannes Lion Prize
Year: 2015
Type of content: Video case study
Language: English
Topics: Marketing innovation