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Nissan Self Healing Paint

 

Nissan Self Healing Paint

Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, unassuming but very highly disruptive and efficient communication piece.(www.tbwag1paris.com)

 

 

Tags: Industry: Automotive
Company: Nissan
Agency: TBWA
Country: France
Prize: One Show
Year: 2013
Creative Concept: Comparative Advertising,Inclusion
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing