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BURGER KING - PROUD WHOPPER

BURGER KING - PROUD WHOPPER

In 2014, Burger King introduced the Proud WHOPPER®, a burger wrapped with the colors of the rainbow. People flocked to Burger King to find out what was so different about this WHOPPER®. But when they opened the wrapper, they found the same WHOPPER® they’ve always loved. The message on the wrapper simply said: “we are all the same inside.” (http://www.davidtheagency.com)

Tags: Industry: Food
Company: Burger King
Agency: David
Country: United States
Prize: Cannes Lion Prize,DAD Awards
Year: 2015
Language: English
Topics: Emotional Marketing