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BackMeApp by Always

BackMeApp by Always

Always, the feminine protection brand that empowers girls to be unstoppable, decided to rewrite the rules in women’s protection, creating a tool for the ultimate self-confidence. BackMeApp, the new app that connects you with a friend, to protect you on your way home. By just synchronizing smartphones, your “guardian angel” will be ready to act for you. (https://www.youtube.com)

Tags: Industry: Beauty
Company: Procter Gamble Co.
Agency: Leo Burnett
Country: Italy
Prize: Cannes Lion Prize
Year: 2015
Language: English
Topics: Direct Marketing