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Anywake

 

Anywake

Where you wake up tomorrow? Anywake is an alarm clock that takes you to different places in the world. It wakes you up with the sound of a randomly selected city in the world.  To turn off the alarm, you must guess which. Guess you're right, you get a discount on the ticket to the city by Lufthansa. (www.ddb.se)

 

Tags: Industry: Travel
Company: Luftansa
Agency: DDB,DDB Stockholm,Plop
Country: Sweden
Year: 2012
Type of content: Video case study
Language: English
Topics: Promotion