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Coca-Cola Velcro Billboard

Coca-Cola Velcro Billboard

The aim was let people know about how the new Coca-cola Grip Bottle has a better grip for holding. So they made people experience the grip: the Velcro Poster. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. (http://www.demilked.com/)

Tags: Industry: Beverage
Company: Coca Cola
Agency: Marcel Paris
Country: France
Prize: FAB Awards
Year: 2009
Creative Concept: Strategy and Competitiveness,Velcro
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Street Marketing