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Print for Help

Print for Help

Families of the missing often create posters to help in finding their loved ones. “Print For Help” was created to bring this search to a global level. HP printers that are connected to a network spread “missing” posters through the ePrint feature. So anyone can print from anywhere, just by sending an email. The more connected printers, the more we’re able to spread the posters and the better the chances that people will be found. (http://www.fcb.com)

Tags: Industry: No Profit
Company: Hewlett-Packard Company,HP
Agency: FCB
Country: Brazil
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Emotion,Technology
Type of content: Video case study
Language: English
Topics: Brand Marketing