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Newcastle Brown Ale: "IF WE MADE IT"

 

Newcastle Brown Ale: "IF WE MADE IT"

When Newcastle chose not to produce couldn’t afford an actual big game spot, Droga5 pulled out all the stops to show the world the ad Newcastle would have made, if they could have. A microsite at IfWeMadeIt.com housed teasers, trailers, focus groups and even “behind-the-scenes” footage featuring Anna Kendrick and Keyshawn Johnson for the commercial that would have been, if only Newcastle had the mega-huge budget and permission to actually advertise in the big game. (http://droga5.com)

 

 

Tags: Industry: Beverage
Company: Heineken,Newcastle Brown Ale
Agency: Caviar,Droga5
Country: United States
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: Convert Harm Into Benefit,Testimonial
Type of content: Video case study
Language: English
Topics: Brand Marketing