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Classical Band Merchandise

 

Classical Band Merchandise

Young people show their love for their favorite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool. That’s why a range of Classical Band Merchandise has been developed – making Mozart and Beethoven look younger than ever. (http://www.fcb.com)

 

Tags: Industry: Music
Company: Swiss Youth Symphony Orchestra
Agency: FCB
Country: Switzerland
Prize: Epica Award
Year: 2014
Creative Concept: Alternative
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Marketing innovation