Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Embassy of the 18th Zone

 Embassy of the 18th Zone

This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area. (https://www.youtube.com)

 

Tags: Industry: Food
Company: Tortrix
Agency: BBDO
Country: Guatemala
Prize: Cannes Lion Prize,Clio Awards
Year: 2014
Creative Concept: Equipotentiality
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Promotion, Social Marketing