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Embassy of the 18th Zone

 Embassy of the 18th Zone

This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area. (https://www.youtube.com)

 

Tags: Industry: Food
Company: Tortrix
Agency: BBDO
Country: Guatemala
Prize: Cannes Lion Prize,Clio Awards
Year: 2014
Creative Concept: Equipotentiality
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Promotion, Social Marketing