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Museum of Feelings

 

The Museum of Feelings was an interactive experience built to showcase the connection between scent and emotion. Visitors were taken on a sensory journey through the Museum, where Glade® fragrances acted as the muse to inspire visitors to explore their emotions. The exterior of the Museum changed color based on the mood of New York City. (http://www.scjohnson.com)

Tags: Industry: Consumer Goods
Company: Glade
Agency: Ogilvy Mather
Country: United States
Prize: Clio Awards
Year: 2016
Type of content: Video case study
Language: English
Topics: Brand Marketing, Emotional Marketing