Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

Museum of Feelings

 

The Museum of Feelings was an interactive experience built to showcase the connection between scent and emotion. Visitors were taken on a sensory journey through the Museum, where Glade® fragrances acted as the muse to inspire visitors to explore their emotions. The exterior of the Museum changed color based on the mood of New York City. (http://www.scjohnson.com)

Tags: Industry: Consumer Goods
Company: Glade
Agency: Ogilvy Mather
Country: United States
Prize: Clio Awards
Year: 2016
Type of content: Video case study
Language: English
Topics: Brand Marketing, Emotional Marketing