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Fearless girl

In honor of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world -- a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better. The Fearless Girl was dropped on Wall Street in the middle of the night and became a global phenomenon within 24 hours. (.( https://www.mccann.com)

Tags: Industry: Education
Agency: McCann
Country: United States
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Emphasize,Feminism
Language: English
Level: Place
Topics: Emotional Marketing