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Whirlpool - Care Counts™ Program

Every day thousands of kids miss school just because they don’t have clean clothes to wear. That’s why we created Care Counts™, a program that works to improve attendance rates with the simple act of laundry. Join us in making sure that clean clothes never stand in the way of a child’s education.Whirlpool brand works with school teachers, administrators and Dr. Richard Rende, Ph.D., an internationally recognized developmental psychologist and researcher, to draw research-based connections between access to clean clothes and attendance rates by anonymously tracking student attendance, loads of laundry and grades  (https://www.multivu.com)

Tags: Company: Whirlpool
Country: United States
Prize: Cannes
Year: 2017
Type of content: Video case study
Language: English
Topics: Marketing innovation