Tags: Company: WhirlpoolCountry: United StatesPrize: CannesYear: 2017Type of content: Video case studyLanguage: EnglishTopics: Marketing innovation
Every day thousands of kids miss school just because they don’t have clean clothes to wear. That’s why we created Care Counts™, a program that works to improve attendance rates with the simple act of laundry. Join us in making sure that clean clothes never stand in the way of a child’s education.Whirlpool brand works with school teachers, administrators and Dr. Richard Rende, Ph.D., an internationally recognized developmental psychologist and researcher, to draw research-based connections between access to clean clothes and attendance rates by anonymously tracking student attendance, loads of laundry and grades (https://www.multivu.com)