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Travel & Surf

Anyone who books a Travel & Surf Pass for a vacation can use their mobile devices at any time and share special moments immediately with their friends. The Travel & Surf Pass pass lets customers enjoy their vacations, without worrying about where to find the next Wi-Fi spot. The campaign concept is based on this premise and exaggerates odd behaviors that many are familiar with. (https://www.telekom.com)

 

Tags: Industry: Telecommunication
Company: Telekom
Agency: DDB
Country: Germany
Prize: EFFIE AWARDS
Year: 2014
Creative Concept: Direct promotion
Type of content: Commercial
Language: English
Level: Market level - Changing the activity