Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

No Child Bride

Havas Worldwide India uncovered this cultural truth and started a movement to raise awareness of the issue without spending a single rupee. Every married Indian woman wears a red bindi, a dot on her forehead representing honor, love and prosperity. Havas India decided to contrast the red bindi with a white one, as a symbol of lost childhood and a colorless future. (http://havas.com)

 

Tags: Industry: Government,No Profit
Company: Child Survival India
Agency: Havas
Country: India
Prize: EFFIE AWARDS,GRAND PRIX
Year: 2014
Creative Concept: 3d Printing
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Event Marketing