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We're The Superhumans

Channel 4 launches a major new advertising campaign. The centrepiece of the campaign is a three-minute advert of a cast of more than 140 disabled people. The advert is being premiered at a star-studded event at Channel 4’s Horseferry Road headquarters before being launched across social media.

(http://www.channel4.com)

 

 

Tags: Industry: Sports
Company: Channel4
Country: United Kingdom
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: competition
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Advertising