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The Color of Corruption

Colour of Corruption is a tool launched by the Reclame Aqui Institute which highlights, in every website, the names of elected politicians and Ministers of State that have unresolved issues with the law. With just 3 clicks you install the Colour of Corruption plugin in your browser and you're done. Then you can navigate as usual and, whenever the name of an elected politician with issues with the law appears, Colour of Corruption highlights it in purple. Then, just hover the mouse over the name to check his judicial record. (http://www.colourofcorruption.com)

 

Tags: Industry: Government
Company: Reclame Aqui
Agency: Grey
Country: Brazil
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Change Color
Type of content: Research
Language: English
Level: Marketing mix Level - Social Media
Topics: Digital Marketing