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Pick Me

People often say they've "rescued" a pet, but in many cases, the pet ends up rescuing its new owner just as much. The PEDIGREE® brand is bringing that notion to life with a new video created by BBDO New York called "Pick Me," just in time for National Adopt a Shelter Pet Day (April 30) and May's National Pet Month. (https://bbdo.com)

 

Tags: Industry: No Profit
Company: Pedigree
Agency: BBDO
Country: United States
Prize: Cannes
Year: 2017
Creative Concept: Emotion
Type of content: Commercial
Language: English
Level: Market level - Changing the place
Topics: Advertising