Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

#RedefineWomen

We created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women. (http://hosthavas.com)

 

Tags: Industry: No Profit
Company: #RedefineWomen
Agency: Host
Country: Australia
Prize: Australian Effie
Year: 2017
Creative Concept: Feminism
Type of content: Video case study
Language: English
Level: Positioning
Topics: Emotional Marketing