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Max's favourites

Save our Species

You definitely don’t know them, you’ve never come across them in a documentary, have never drawn them in your holiday books, did not even know they exist, and probably find their names kind of funny. As reasonable as all of that is, what’s not is that they may soon cease to exist. It's been replaced, for the first time in 85 years, one of the most famous logos in the world to the benefit of the endangered animals that we never see. (https://betc.com)

 

 

Tags: Industry: No Profit
Company: Lacoste
Agency: BETC
Country: France
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Retail
Type of content: Commercial
Language: English
Level: Product level - Product
Topics: Brand Marketing