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                        Max's favourites

                          Save our Species

                          You definitely don’t know them, you’ve never come across them in a documentary, have never drawn them in your holiday books, did not even know they exist, and probably find their names kind of funny. As reasonable as all of that is, what’s not is that they may soon cease to exist. It's been replaced, for the first time in 85 years, one of the most famous logos in the world to the benefit of the endangered animals that we never see. (https://betc.com)

                           

                           

                          Tags: Industry: No Profit
                          Company: Lacoste
                          Agency: BETC
                          Country: France
                          Prize: Cannes Lion Prize
                          Year: 2018
                          Creative Concept: Retail
                          Type of content: Commercial
                          Language: English
                          Level: Product level - Product
                          Topics: Brand Marketing

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