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Max's favourites

The Equality Bill

Wait a minute. Get me the bill with Evita’s face on it! It’s worth 27 pesos more than the other bill with a man’s face. Unfair? Of course. And here’s the real deal—From Buenos Aires, we have a case making gender inequality a tangible matter, not just a concept or a cause, but a true and hard reality to live by one bill at a time. Brilliant.  (https://download.havas.com)

 

 

Tags: Industry: No Profit
Company: Evita
Agency: Havas
Country: Argentina
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Feminism
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Event Marketing