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Shortcut Billboards

Posters are installed in Berlin, inviting pedestrians to take a shortcut under the motto "Faster through the city with MINI Connected". These can be seen, for example, on Gartenstraße, where a staircase over a wall makes for faster progress, on Lotte-Lenya-Bogen, where a tunnel passage under a railway line saves the detour via the far-flung underpass and also on Linienstraße in Mitte, where crossing a football pitch replaces the long way around the block of houses. (https://lbbonline.com)

 

Tags: Industry: Advertising
Company: Mini
Agency: Serviceplan Group
Country: Germany
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: To play
Type of content: Commercial
Language: English
Level: Place
Topics: Brand Marketing