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Max's favourites

The Neymarless Sponsorship

Company hires the player as a poster boy, but uses other characters associated with the player so that he can train. (https://www.almapbbdo.com)

 

Tags: Industry: Sports
Company: CBF
Agency: ALMAP BBDO Brazil
Country: Brazil
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: Alternative
Type of content: Commercial
Language: English,Portuguese
Level: Market level - Changing the activity
Topics: Brand Marketing