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Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

Jeff Bezos: about Amazon

Jeff Bezos: about Amazon
Tags: Industry: E-commerce,Retail
Company: Amazon
Country: United States
Year: 2015
Creative Concept: business strategy,Different Payment,Digitalizing,e-commerce strategies,Retail,Technology
Type of content: Video case study
Language: English
Topics: CRM, Digital Marketing, Direct Marketing, Business Model

Make Your Move with RB

Make Your Move with RB
Tags: Year: 2014
Language: English
Topics: Employer Branding

Edo - Ora sai cosa mangi

Edo - Ora sai cosa mangi
Tags: Industry: Food
Company: edo
Country: Italy
Year: 2015
Creative Concept: Qr code
Type of content: Video case study
Language: Italiano
Level: Market level - Changing the activity
Topics: Service Marketing

The Bible of Barbecue

The Bible of Barbecue
Tags: Industry: Consumer Goods,Food
Company: Tramontina
Agency: J. Walter Thompson,J. Walter Thompson Sao Paulo,Santa Transmedia
Country: Brazil
Prize: Cannes Lion Prize,New York Festival,Wave Festival
Year: 2014
Creative Concept: Change Material,Matrioska
Type of content: Video case study
Language: English
Level: Market level - Changing the activity,Market level - Changing the need,Product level - Product
Topics: Creativity
Max's favourites: Max's Favourites

Transavia-eBay

Transavia-eBay
Tags: Industry: Tourism
Company: Transavia
Agency: Les Gaulois
Country: France
Prize: Cannes Lion Prize
Year: 2014
Creative Concept: Different Payment
Type of content: Video case study
Language: French
Level: Market level - Changing the activity,Marketing mix level- Personal selling
Topics: Digital Marketing, Sales Marketing

Unload Your 401k

Unload Your 401k
Tags: Industry: Government
Company: States United To Prevent Gun Violence
Agency: Grey
Country: United States
Year: 2015
Creative Concept: conflict,Memorial
Type of content: Video case study
Language: English
Topics: Emotional Marketing

Calgary Zoo 2011 Annual Report

Calgary Zoo 2011 Annual Report
Tags: Industry: No Profit
Company: Calgary Zoo
Agency: Trigger Canada
Country: Canada
Prize: One Show
Year: 2011
Creative Concept: Collaboration,Recycle
Type of content: Video case study
Language: English
Level: Market level - Changing the time
Topics: Event Marketing
Max's favourites: Max's Favourites

Babolat

Babolat
Tags: Industry: Sports
Company: Babolat
Agency: Ogilvy Mather,Ogilvy Mather Paris
Country: France
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: Technology
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Brand Marketing

Rain for sale

Rain for sale
Tags: Industry: Beverage
Company: Coca Cola
Agency: Ogilvy Mather
Country: Colombia
Prize: Cannes Lion Prize,DAD Awards
Year: 2013
Creative Concept: Fundraising
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing, Fundraising

GIRAFFAS The Goal Screen

GIRAFFAS The Goal Screen
Tags: Industry: Food
Company: Giraffas
Agency: Mood,Mood Sao Paulo Pixellabs
Country: Brazil
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: 3d Printing,Accellorometer,Game,interaction,Matrioska,Sail the sea
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing, Social Media Marketing

First World Problems Anthem

First World Problems Anthem
Tags: Industry: No Profit
Company: Water is Life
Agency: DDB,DDB New York
Country: United States
Prize: ADC Awards,AICP Next Awards,Cannes Lion Prize,Clio Awards,London International Awards,One Show
Year: 2012
Creative Concept: Emotion,Social Network
Type of content: Video case study
Language: English
Topics: Emotional Marketing

The Impossible Family Portrait

The Impossible Family Portrait
Tags: Industry: Computer
Company: Skype
Agency: Pereira O'Dell San Francisco
Country: United States
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: Transition Into a New Dimension
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Emotional Marketing
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