Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites
Totale: 29 risultati.
Tag: Country:France
Black Supermarket
llegal BlackSupermarkets were created in Carrefour’s stores nationally to sell illegal varieties of cereals, vegetables, and fruits. Is been asked people to join the cause by buying our illegal range in our stores and by signing our petition on Change.org to change the law. Print, outdoor, web films and our instore BlackSupermarket installations revealed the absurdity of the law, and turned our il ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language: ,
Level:
Topics:
Save our Species
You definitely don’t know them, you’ve never come across them in a documentary, have never drawn them in your holiday books, did not even know they exist, and probably find their names kind of funny. As reasonable as all of that is, what’s not is that they may soon cease to exist. It's been replaced, for the first time in 85 years, one of the most famous logos in the world to the benefit of the en ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
Nothing
When it comes to safety, the best thing Volkswagen can do for people is ensure that nothing happens to them. Nothing is the ultimate goal of all the driver assistance technologies developed by the brand. And finally, nothing has much to tell us about life. (http://www.ddb.fr)  
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
Apartment Stores
With the raise of the peer economy and retail space rent, French online retailer found a clever way to create free temporary stores for their designs and products. (https://activationideas.com)
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
The Magic Wallpaper
Bedtime is the time of day when parents and children spend quality time together. So DIY brand Castorama turned this precious moment into a magical one. The Magic Wallpaper is the first wallpaper that gives access to countless adventures with its fun and innovative way of telling stories to children. (https://www.tbwa-paris.com)
Tags: Industry:
Company:
Agency:
Country:
Prize: ,
Year:
Creative Concept: ,
Type of content:
Language:
Level:
Topics:
Release Of Refugees
In 2017, Europe is concerned by a major immigration crisis, and when it comes to refugees, people and especially medias speak about data, about statistics, about immigration waves, even about terrorism, but never about humans. They are not considered as men and women anymore, they are refugees.  How Liberation, as a progressive media, becomes the catalyst of a societal change about refugees i ...
Tags: Industry:
Company:
Agency:
Country:
Prize: ,
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
The Virtual Crash Billboard
The core of the attention-grabbing campaign is a specially designed digital Info screen. Through a motion detector and hidden attached speakers, every time a pedestrian crosses the street on red, the sound of abruptly braking tires and screeching noises were played. Distorted faces of horror from pedestrians were displayed directly on the digital Info screen and highlighted in real time with the s ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
Halloween
"Halloween," a spot telling a heartbreaking story of a burn victim who is limited to one day a year where he feels comfortable in public. With the aim to sensitize the general public to what burn victims go through every day, the campaign hopes to encourage society to understand what they go through on a daily basis. (http://tbwa.com)  
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Type of content:
Language:
Level:
Topics:
L'amour L'amour L'amour
Ce spot TV d’Intermarché, c’est l’histoire d’une romance, entre un jeune homme aux mauvaises habitudes alimentaires qui tombe sous le charme d’une jolie et jeune caissière du magasin. Pendant 3 minutes, on le découvre changer son alimentation pour mieux l’impressionner. (https://lareclame.fr)  
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
KENZO World
Carol Lim and Humberto Leon release their first KENZO fragrance, created in collaboration with famous perfumer Francis Kurkdjian. Evocation of one of the brand’s most iconic prints, KENZO WORLD’s bottle offers a mix of black rubber, pink gold and opaline. In the spirit of this irreverent and lively fragrance, Spike Jonze directed an electric film in which actress and dancer Margaret Qualley perfor ...
Tags: Industry:
Company:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Level:
Topics:
Inglorious Fruits and Vegetables
Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine. Now you can eat five a day inglorious fruits and vegetables. As good, but 30% cheaper. The inglorious Fruits&Vege ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language: ,
Level:
Topics:
Transavia-eBay
Transavia-eBay Transavia.com s'appuie sur un partenariat unique avec eBay en France et propose de convertir les objets inutilisés en billets d'avion. (http://www.lesgaulois.com)
Babolat
  Babolat Our work was to define a complete user experience, taking the racket from reading the data. Players and tennis players have clear data on their game and can share the fun way with a community. (http://ogilvyone-paris.com)  
Tags: Industry:
Company:
Agency: ,
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
Pharrell Williams '24 hours of happy'
Pharrell Williams '24 hours of happy'
Tags: Industry:
Company:
Agency:
Country:
Prize: ,
Year:
Type of content:
Language:
Coca-Cola Velcro Billboard
Coca-Cola Velcro Billboard The aim was let people know about how the new Coca-cola Grip Bottle has a better grip for holding. So they made people experience the grip: the Velcro Poster. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. (http://www.demilked.com/)
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept: ,
Type of content:
Language:
Level:
Topics:
Hands Off
'Hands Off' di Marcel Paris per Marc Dorcel With HANDS OFF, Marc Dorcel decided to demonstrate that quality comes at a price. For one week, he decided to give an exclusive free access to his entire library but under one little condition : take on the challenge to keep their hands on the keyboard. (http://www.marcelww.com)  
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Language: ,
Topics: ,
Nissan Self Healing Paint
  Nissan Self Healing Paint Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, u ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept: ,
Type of content:
Language:
Level:
Topics:
INTERMARCHE
INTERMARCHE - The freshest fresh orange juice brand Intermarché launched the campaign “The freshest orange juice brand” to prove that a chain of supermarkets could provide the freshest and the best orange juice ever. ( http://www.marcelww.com)
Tags: Industry:
Company:
Country:
Prize:
Year:
Creative Concept: ,
Type of content:
Language:
Level:
Topics:
The Future of Makeup
The Future of Makeup Revolutionize the way you play with makeup with L’Oréal Paris Makeup Genius—the app that lets you virtually try on products, explore expertly-curated looks, share with your friends and experiment with beauty like never before. Because you’re worth it. (https://www.youtube.com) Reference: http://www.lorealparisusa.com
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Language:
Topics:
Facebook 1914
  Facebook 1914 At a time when more than 24 million French people tell their daily lives through their facebook statuses, imagine what those same users, plunged suddenly in the din of the twentieth century would have had to tell whether the social network had existed in 1914.  That's the whole idea of "Operation Facebook in 1914" for the Museum of the Great War of the Pays de Meaux.& ...