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Max's favourites
Totale: 7 risultati.
Tag: Creative Concept:To play
HOPE SOAP
HOPE SOAP - WHO Y&R In South Africa, thousands die every year in disadvantaged areas from preventable diseases like typhoid, diarrhea, pneumonia, and cholera. This is due to lack of hygiene. Worst of all, the diseases affect the most vulnerable and innocent - our children. Enter Hope Soap, a see-through bar of soap with a small toy inside. The only way for kids to get to the toy is to use  ...
Shortcut Billboards
Posters are installed in Berlin, inviting pedestrians to take a shortcut under the motto "Faster through the city with MINI Connected". These can be seen, for example, on Gartenstraße, where a staircase over a wall makes for faster progress, on Lotte-Lenya-Bogen, where a tunnel passage under a railway line saves the detour via the far-flung underpass and also on Linienstraße in Mitte, where crossi ...
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Raising eyebrows and subscription
The Economist targeted a broad new demographic: ‘Progressives’ who are aware of the brand but don’t see it as a natural destination for consuming their news and current affairs. As The Economist’s writing is astoundingly irreverent and diverse, our job was to deliver a true taste of the articles via a series of provocative digital banners in unexpected places. Then offer more bite-sized and flexib ...
Sing-Along
Sing-Along T-Mobile brought karaoke out of the traditional pub circuit we know and love and onto an altogether grander stage - London's Trafalgar Square. 13,500 people, including special guest star Pink, sang their hearts out to karaoke classics from “Hey Jude” to “A Little Piece of My Heart”, creating a truly unique, memorable moment that everyone wanted to share in. (http://saatchi.co.uk) ...
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Massagge Bar Airport
In1993, Massage Bar was the first business of its kind to open and successfully operate in an airport location. The concept introduced the traveling public to the benefits of massage therapy by making it accessible, convenient, affordable and fun.  The philosophy behind Massage Bar was to take Massage mainstream, to bring it from behind closed doors.  20 years later, Massage Bar is recognized as t ...
Kidpreneurs
Penetrare il mercato dei piccoli con una campagna mirata ai giovani imprenditori. Con l’apertura di un conto ‘Easy Blue’ al giovane cliente le viene regalato una 24ore con materiale per stampare: adesivi, volantini, biglietti da visita. Per iniziare il proprio business si deve registrare sul sito www.bizznizz-postbank.nl, decidere il tipo di business, scegliere il suo nome, creare il logo, stamp ...
Kinder Surprise
Kinder Surprise, also known as a Kinder Egg or, in the original Italian, Kinder Sorpresa, is a confection manufactured by Italian company Ferrero. Originally intended for children, it has the form of a chocolate egg containing a small toy, often requiring assembly.
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