Calgary Zoo 2011 Annual Report
When the Calgary Zoo needed a design for its 2011 annual report, we used the opportunity to showcase the organization’s conservation efforts. (http://ideasthattrigger.com)
WWF - Photoshooting
Inspired by a public campaign carried out by the WWF throughout the world in defense of the tigers in 2010 - the Year of the Tiger - agency Leo Burnett Moscow has launched a project Photoshooting . With the technology of the people of reality could be added in place of the Amur tiger , helpless before the gun poacher . This campaign was an example of intelligent use of realit ...
Tontine has launched a campaign to encourage consumers to change their pillows every two years. The campaign, created by Happy Soldiers, will run across TV, radio, press, digital and in-store executions. (http://www.campaignbrief.com)
Tunisian Revolution : JUNE 16th 2014
Tunis, January 14th 2011. Tunisians put an end to 23 years of brutal dictatorship. It was a moment of intense hope. But we were all too soon brought back to reality. The entire country went on strike and economic activity was soon left to a standstill. The advertising industry, like many others, was completely stuck. We needed to find a way to encour ...
Heineken Star Player
StarPlayer is a first in social media multi-platform gaming as it transforms TV watching into a social interactive experience for football fans. The game taps into the competitive banter of the fans by creating a live, competitive, social TV game experience that can be played from home. The game was devised and created by AKQA.(www.awards.akqa.com)
Mercedes-Benz Tweet Race
The race was conducted on Twitter and chronicled in real time at www.mbtweetrace.com, generating vast amounts of wholly unfiltered content from teams and supporters — and bringing every aspect of the competition to life. As the bond between participants grew, the race reached millions of people and connected the brand with a new audience. (www.razorfish.com)
Bing | Decode Jay-Z
Due to long-established, habitual relationships with Google, Microsoft’s search engine, Bing, suffered from perpetually low penetration and relevance with influential audiences. To help break the Google habit, Droga5 sought to create an actual product demonstration of Bing’s benefits that would catapult it into culture. Identifying the launch of Jay Z’s autobiography, Decoded ...
Musical Fitting Room
To promote Starhub's online music store they combine fashion with RFID technology which results to play different music when customer change their clothes in changing room.(www.ddb.com.sg)
THE 250KM WAVE
A 250km "Wave" Through different media, we welcomed the nearby occupants to 'do the wave' by the tracks amid the Shinkansen's test run and held 'The 250km Wave Across Kyushu' on the day. In a time surpassed by virtual correspondence, our test was to make a mind-boggling feeling of festivity inside of a manifestly obvious environment. Notwithstanding advertisements, we likewise dre ...
Operation Christmas was a campaign launched in Colombia during the Christmas season to encourage FARC guerrillas to demobilise. Lowe Ssp3 selected nine 75-foot trees along paths the insurgents used and decorated them with Christmas lights and a message encouraging them to come home. 331 guerrillas demobilized while the campaign was active, a 30% increase from the previous yea ...
Converse Canvas Experiment
We designed the store to be a truly, engaging and creative experience, whilst aesthetically reflecting the artistic and rebellious nature of the footwear brand.(www.checklandkindleysides.com)
The Missing Children Initiative
Creative Guerrilla Marketing is a leading marketing blog based in San Diego, CA that reports the latest in guerrilla marketing, ambient advertising and unconventional marketing examples and ideas.(www.leadingindependents.com)
Welcome to Our Reality
The abandonment of conscription means the Swedish Armed Forces need to attract employees just like every other business. However, they need to find the "right" people, and the fictional image of soldiers and marines is often deeply exaggerated and has nothing to do with reality whatsoever. For the spring recruitment campaign, we wanted to highlight that being a soldi ...
The People's Car Project
Volkswagen has always built cars for the people. Their brand name in both German and Chinese literally means the 'People's Car'. With increased competition and falling market share, they decided to change not only their advertising but also their products. Instead of building cars for the people, Volkswagen would start building cars with the people. We call ...
To build on the success of the Man Your Man Could Smell like buzz and online conversation, Wieden+Kennedy and Old Spice took a fresh approach to online brand engagement with a unique interactive strategy.(www.wk.com)
ToyToyota Backseat Driver
Backseat Driver is the first digital toy from ToyToyota. It is an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he / she is riding(www.prty.jp)
Telia Internet Free Zones
In 2011 Telia with the help of DDB Stockholm launched a campaign to give relaxing time the thier customers by cutting them out from the internet connect. By this people get relaxing time away from thier mobile and laptop network.