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Max's favourites

MINI / SPCA "Driving Dogs"

MINI / SPCA "Driving Dogs"

MINI / SPCA "Driving Dogs"

Proof that you most definitely can teach dogs new tricks: on live TV, rescue dogs Porter and Monty each drove a MINI down a racetrack and turned the corner to the delight of trainers who spent 8 weeks teaching the dogs to drive. And the best part… the world watched, the news spread and all of the dogs in the shelter were adopted. (www.fcb.com)

 

Tags: Industry: Automotive
Company: Mini
Agency: FCB
Country: New Zealand
Prize: Cannes Lion Prize,London International Awards,One Show,Spikes Asia
Year: 2013
Type of content: Video case study
Language: English
Topics: Social Marketing