Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

MINI / SPCA "Driving Dogs"

MINI / SPCA "Driving Dogs"

Proof that you most definitely can teach dogs new tricks: on live TV, rescue dogs Porter and Monty each drove a MINI down a racetrack and turned the corner to the delight of trainers who spent 8 weeks teaching the dogs to drive. And the best part… the world watched, the news spread and all of the dogs in the shelter were adopted. (www.fcb.com)

 

Tags: Industry: Automotive
Company: Mini
Agency: FCB
Country: New Zealand
Prize: Cannes Lion Prize,London International Awards,One Show,Spikes Asia
Year: 2013
Type of content: Video case study
Language: English
Topics: Social Marketing