McKenna wrote a 2001 article entitled “Silicon Valley Isn't a Place as Much as It Is an Attitude.” Describing the Valley as “this near mythical garden became the place where anyone could pursue and achieve his or her heart's delight”.
He and his firm were instrumental in the launch of some of the most innovative products of the computer age, including the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop).
He was told to be “the best known for taking the story of Apple Computer's founding in a Los Altos garage by a couple of young entrepreneurs and weaving the tale into part of our national folklore” and “the best p.r. man around in the high-technology business.”
(Bibliography: https://en.wikipedia.org/wiki/Regis_McKenna )