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Mercedes Key To Viano Campaign

WallDecaux: Mercedes Key To Viano Campaign

Mercedes-Benz Vans with the slogan "Key to Viano"offer the unprecedented opportunity to control digital advertising displays using their own remote car keys. Every time a remote car key -- no matter for which brand of car -- was operated, the side door of a digital Viano opened, and different kinds of passengers descended the vehicle: sometimes weird, sometimes colourful, sometimes from another world. (https://www.youtube.com/)

 

Tags: Industry: Automotive
Company: Daimler AG
Agency: Lukas Lindemann Rosinski
Country: Germany
Prize: Cannes Lion Prize,Eurobest
Year: 2012
Language: English
Topics: Brand Marketing