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Coca-Cola Rainbow Nation

Coca-Cola Rainbow Nation - 20 years of democracy in South Africa

In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. In celebration of this, Coca-Cola are literally creating rainbows. Using sunlight, water, some fancy science and a little bit of magic, rainbows popped up all over the Johannesburg CBD and enchanted the citizens of South Africa's busiest city. With the use of non-pottable water, the Joburg skyline was made as colourful as it's array of citizens from different backgrounds. (https://www.youtube.com)

Tags: Industry: Advertising,Architecture,Beverage
Company: Coca Cola
Agency: FCB,FCB Johannesburg
Country: South Africa
Prize: Loerie Awards
Year: 2014
Creative Concept: Magic
Language: English
Topics: Brand Marketing, Street Marketing