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How a regular guy invented a lifesaving car option

How a regular guy invented a lifesaving car option

Every summer, an average of 20 forgotten children in Europe die from heat stroke inside a car. It can literally happen to anyone. But you never expect something like this would happen to you. Until it's too late.

Kenny Devlieger, a regular guy and father of two sons, invented a car option that watches over your child like a guardian angel. He called it Opel Gabriel.

Link to the full case: http://www.ldv.be/opelgabriel/

Tags: Industry: Automotive
Company: OPEL GABRIEL
Agency: LDV
Prize: Euro Effie Awards
Year: 2014
Type of content: Video case study
Language: English
Level: Market level - Changing the need
Topics: Brand Marketing