Tags: Industry: AutomotiveCompany: OPEL GABRIELAgency: LDVPrize: Euro Effie AwardsYear: 2014Type of content: Video case studyLanguage: EnglishLevel: Market level - Changing the needTopics: Brand Marketing
Every summer, an average of 20 forgotten children in Europe die from heat stroke inside a car. It can literally happen to anyone. But you never expect something like this would happen to you. Until it's too late.
Kenny Devlieger, a regular guy and father of two sons, invented a car option that watches over your child like a guardian angel. He called it Opel Gabriel.
Link to the full case: http://www.ldv.be/opelgabriel/