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Hero Hug Fiat

 

Hero Hug Fiat

Fiat and The Justice League unite their superpowers for a special mission.
We created the HERO HUG: special seatbelt covers which encouraged children to protect themselves in traffic in a fun and entertaining way. Batman, Wonder Woman and The Flash are ready to use their superpowers to protect lives.( www.leoburnett.com.br)

 

 

Tags: Industry: Automotive
Company: Fiat
Agency: Leo Burnett
Country: Brazil
Year: 2013
Creative Concept: Safety,Seat special
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Brand Marketing