Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

THE 250KM WAVE

THE 250KM WAVE

A 250km "Wave" Through different media, we welcomed the nearby occupants to 'do the wave' by the tracks amid the Shinkansen's test run and held 'The 250km Wave Across Kyushu' on the day. In a time surpassed by virtual correspondence, our test was to make a mind-boggling feeling of festivity inside of a manifestly obvious environment. Notwithstanding advertisements, we likewise drew closer neighborhood governments, organizations and instructive establishments with our call for investment, encouraging so as to give self-inspiration them to see this as town renewal undertakings. The neighborhood occupants themselves got to be singular media and effectively welcomed individuals around them. Upon the arrival of the Shinkansen's test run, we taped the record-setting celebratory wave crosswise over Kyushu from the projectile train. The footage of the world's longest shoot spreading over 250km was utilized as a part of the crusade's TV spots and print advertisements as a record of the festival.

Tags: Industry: Transport
Company: Kyushu
Agency: Dentsu Inc. Tokyo
Country: Japan
Prize: Cannes Lion Prize,London International Awards
Year: 2011
Type of content: Video case study
Language: English
Topics: Street Marketing