Tags: Industry: TransportCompany: KyushuAgency: Dentsu Inc. TokyoCountry: JapanPrize: Cannes Lion Prize,London International AwardsYear: 2011Type of content: Video case studyLanguage: EnglishTopics: Street Marketing
A 250km "Wave" Through different media, we welcomed the nearby occupants to 'do the wave' by the tracks amid the Shinkansen's test run and held 'The 250km Wave Across Kyushu' on the day. In a time surpassed by virtual correspondence, our test was to make a mind-boggling feeling of festivity inside of a manifestly obvious environment. Notwithstanding advertisements, we likewise drew closer neighborhood governments, organizations and instructive establishments with our call for investment, encouraging so as to give self-inspiration them to see this as town renewal undertakings. The neighborhood occupants themselves got to be singular media and effectively welcomed individuals around them. Upon the arrival of the Shinkansen's test run, we taped the record-setting celebratory wave crosswise over Kyushu from the projectile train. The footage of the world's longest shoot spreading over 250km was utilized as a part of the crusade's TV spots and print advertisements as a record of the festival.