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Max's favourites

The most advanced sign on earth

The most advanced sign on earth

It looks so simple... and that deception isn't an accident. Since the conception of Points, the goal has been to make it look as one would expect a directional sign should. Packing motors, gears, sensors, wiring, and a support structure into such a compact package, however, was far from an easy feat. Over the past three years, we designed and prototyped countless ways to bring this idea to life. Below is a look into some of what made Points possible.

Link: http://pointssign.com/

Tags: Industry: Computer
Company: Breakfast New York
Agency: Breakfast New York
Country: United States
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: Tecnologia virtuale
Type of content: Video case study
Language: English
Topics: Street Marketing