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Creative Concept

Mohanbir Sawhney


Mohanbir Sawhney (born 1963 in Kalaikunda, India) is a noted management consultant, author and academic. He is the McCormick Tribune Professor of Technology at the Kellogg School of Management. He is an adviser to several large organizations on e-commerce strategies.


Sawhney was born in West Bengal, India.

He holds a Ph.D. in MARKETING from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.


Sawhney is a professor at Northwestern University. He became popular after publishing a seminal article, Lets get vertical published in Business 2.0 Magazine.

He co-authored Innovation capitalist, an innovation intermediary.

He gives talks around the world, advising companies on their ONLINE strategies.

Bibliography: http://www.goodreads.com

Contact: http://www.mohansawhney.com/


Tags: Country: India
Creative Concept: e-commerce strategies
Language: English

Video Youniversity

Mohan Sawhney on Value Propositions

Describes the basic definition of a customer value proposition.

Mohan Sawhney on Customer-Centricity

Defines what it means to be a customer-centric organization and outlines the pillars of customer-centricity.

Mohan Sawhney on the Seven Core Marketing Processes

Outlines a process architecture for marketing that consists of seven marketing processes for discovering, creating and delivering value.

Mohanbir Sawhney - Professor Kellogg Bus School

Mohanbir Sawhney - Professor Kellogg Bus School

Mohan Sawhney on Connected Innovation

Presents the concept of "network-centric" innovation

Entrevista a Mohanbir Sawhney, Foro Mundial Marketing WOBI

Mohanbir Sawhney, experto en innovación, sobre cómo la sustentabilidad puede ser una ventaja competitiva