A Personal Apology (Just for you)
Due to a distribution problem in late 2010, o.b. tampons went off the shelves. Women were upset at the sudden loss of their brand, and we needed to apologize. So, we created a customized song and music video for each person on the o.b. database, and took the personalization of web content to a whole new level in the process. We recorded literally thousands of un ...
Pennies For Life
The average charity donor is unlikely to get a thank-you note that is broadcast to hundreds of people within seconds. But that's what happened to people giving money to the MicroLoan Foundation at a west London shopping centre in February. This case video shows how it was done. The messages were part of DLKW Lowe's Pennies for Life campaign for the charity, on a digital advertis ...
THE WHOLE PICTURE
Our first ad for The Guardian broke on Wednesday night. It’s basically a product demo taken to epic proportions, re-telling and shedding new light on the classic story of the 3 Little Pigs. If you haven’t seen it already check it out and see what you think. Then below I’ve shared the thinking behind the work for anyone interested in hearing a little more.
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Please Dont Make Up Drive
Given a shockingly high figure of half a million car crashes a year caused by women drivers applying make-up (in the UK alone), awareness of this underestimated danger needs to be raised. Based on this insight the aim of a viral video by DDB Berlin and Volkswagen is to address a target audience of young women drivers and educate them about the danger of putting on make ...
X-mas Table Relay Race
McDonald’s created three Christmas themed hamburgers. In Sweden, Christmas is traditionally about “julbord” (literally Christmas Table, with foods either loved or loathed). To promote our burgers, we created a Facebook-application called the Xmas Table Relay Race. A competition encouraging people to create their own Christmas Table. With friends and the chance to win ...
Polo Principle
The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations". In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. We named this thinking: "The Polo Principle". The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further: To demonstra ...
Good as Gold - Magnum Gold
How do you stand out in the ice cream category? The opportunity to live up to the expectations that magnum sells more than ice cream, it was time to make statement with an ice cream that only a leader can think of. They came up with Magnum Gold and made it limited edition and aimed to sell only 75 million units.
NYC, Outdo you in 2015 with Nike+
In an era of data visualization and the “connected self,” Nike is reminding athletes* across the United States and Canada that data means nothing if you don’t do something with it. To celebrate their year of activity and challenge athletes at any level to outdo their 2014 accomplishments, Nike is creating Your Year with Nike+, a series of unique, personaliz ...
Billboard Brasil Fan Check Machine
In 2013 Ogilvy made an outstanding campaign for Billboard - They made a machine which recognizes the real fan of music by connecting to the playlist of thier Iphone. The placed the vending machine on the street. If the Iphone has 20 songs which billboard featured they get a free copy of the magazine.
Operation Bethlehem
Lowe SSP3's follow up campaign to the phenomenally successful 'Operation Christmas' and 'Rivers of Light' campaigns, which won a Cannes Titanium Lion an IPA Effectiveness Grand Prix and the only D&AD Black Pencil awarded in 2012. 'Operation Bethlehem' continues this body of work that is designed to encourage the demobilization of the FARC Guerrilla army, central ...
The Bullying Simulator
In Sweden one out of three teens are bullied on the internet. To raise awareness on this terrible fact we created the Bullying Simulator, a facebook application were you can experience what it feels like to be bullied online. (www.lowebrindfors.se)
You'll Never Wear That Again
Fashion is just fashion for a while. Then it's just clothes. But they are still there. In your closet. And on Facebook. "You'll Never Wear That Again" is a Facebook app that will help you clear away the clothes you no longer use, using your old Facebook photos. Clothes you can easily donate to Stockholm City. (www.ddb.se)
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Heineken: Ignite Design Story
Heineken Ignite: a project that aimed at creating a memorable Heineken experience that unlocked the power and possibilities of mobile innovation and technology. The goal was to go beyond the creation of just another mobile application, think beyond the screen and find a solution that was robust, simple and needed no explanation in a nightclub setting. (www. ...
Gift bottle Coca Cola
In 2013 Coca-cola created an amazing campaign with the help of Ogilvy & Mather Bogota but turning the label of the bottles into a ribbon and make it look like a beautiful gift.
Hammerhead: Smart. Simple. Bike Navigation - DragonInnovation.com
Introducing an intelligent navigation device that guides cyclists along the safest and best bicycle routes. Social sharing features create a way to discover great, safe, bike routes anywhere in the world. This is for bikers who believe in adventure. For those who believe there is more than the routine ride. ( http://rgaacce ...
The Record Re-Calculator - McDonald's
DDB Stockholm made the London Olympics kid-friendly, with the "Record Recalculator," an app that takes world records from track & field Olympics events and "recalculates" them, using the kid's name, age, height and shoe size, to create an achievable goal for kids to try and beat. An event in Sweden let kids try and beat world records in real lif ...
McDonald's: Track My Maccas
After the client has finished the fairly dubious checking process, 3D enlarged reality transforms eatery tables into stages, letting clients choose fixing and locate about it. For instance, one of the stories, joined by the activity, goes like this: "To make awesome Chicken McNuggets we require extraordinary chicken pieces. So we got our own from Eagle Farm, ...
MINI / SPCA "Driving Dogs"
Proof that you most definitely can teach dogs new tricks: on live TV, rescue dogs Porter and Monty each drove a MINI down a racetrack and turned the corner to the delight of trainers who spent 8 weeks teaching the dogs to drive. And the best part… the world watched, the news spread and all of the dogs in the shelter were adopted. (www.fcb.com)
McDonald's Chalkboard Menu
In a new campaign by DDB Warsaw, McDonald’s presents its unique daily offers on a chalkboard menu in front of its busiest restaurant in Warsaw. The menu items are hand-drawn by a graffiti artist on a full-size advertising billboard. The billboard presents fresh ingredients of McDonald’s food, seasonal items and a variety of lunch and breakfast menus (http ...
Lucky Iron Fish: Shape of Health
The Lucky Iron Fish™ is strategically partnered with multiple NGO's in Cambodia for distribution of the fish. The potential market for the fish is worldwide as iron deficiency occurs in the developing and developed world and there is an opportunity to create business opportunities in the developed world to sponsor support of the product in the developing world. ( ...
