Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.
At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
Converse Canvas Experiment
We designed the store to be a truly, engaging and creative experience, whilst aesthetically reflecting the artistic and rebellious nature of the footwear brand.(www.checklandkindleysides.com)
We decided to give people a unique shopping experience that was only available at lunchtime. So, we created large three-dimensional QR codes that used sunlight and shadow so they could only be scanned between 12pm and 1pm. If a Shadow QR Code was scanned during the available times, people could enjoy special offers to purchase items via the Emart mobile app. The campaign w ...
Guns With History
Debunk the perception that guns make you safer by doing the unthinkable: opening a gun store. But instead of showing the gun features, show the histories behind them – the suicides, homicides, unintentional and mass shootings that resulted from gun ownership. (http://grey.com)
Daffy's Virtual Peep Show
We drew Times Square traffic into the new Daffy’s Store by communicating the off-price retailer’s high fashion, low price position. Creating a peep show enabled us to show customers what %80 off REALLY looks like.
HELLMANN'S RECIPE RECEIPT
Most people still think that mayonnaise is only good for sandwiches. Hellmann's has already been teaching the different uses of mayonnaise but the biggest challenge was point of sale. So they introduced this innovative idea of Recipe Receipt where a custom recipe was generated on the receipt including all other ingredients purchased.
OBI "Renovated Billboards"
OBI pushes ads for DIY stores beyond showing paint, saws or hammers by advertising more beautiful homes. On different run down houses, OBI renovates an area the size of an advertising billboard. (https://www.youtube.com)
Apotek - Blowing in the wind
This ad placed on a subway platform billboard for the pharmacy Apotek Hjärtats premium range of beauty care Apolosophy, went viral and spread organically in over 190 countries. All this without any media spend to promote the video. Instead, media outlets such as CNN, CBS, TIME and Huffington Post all wrote about the campaign. Sales exceeded targets during the campa ...
San Valentino è una data impossibile da evitare e non fatto per i bevitori di birra, perché i ragazzi sono costretti a uscire con amiche, una cena romantica bere vino e champagne e comprare i regali inutili. Abbiamo lanciato un irresistibile nuovo regalo: le prime lucidalabbra alla birra. In questo modo abbiamo offerto bevitori di birra l'esperienza di marca più diver ...
Droga5 | Honeyshed Case Study
The site seeks to engage 18- to 35-year-old consumers with entertaining video content that "celebrates the sell." No, it's not an e-commerce site, but it does aim to facilitate online shopping on behalf of multiple marketers by offering a curated hub of brand information and culture. (http://adage.com/)