Lindstrom is a columnist for Fast Company, TIME Magazine and Harvard Business Review and frequently contributes to NBC's Today show. Lindstrom has written six books on brands and consumer behavior. He is the founding partner and Chairman of the Board of Buyology Inc. and Director of Brand Sense Agency. In 2011, Lindstrom appeared in the Morgan Spurlock (Super Size Me) MOVIE documentary The Greatest Movie Ever Sold and on America’s Next Top Model.
In Buyology - Truth and Lies About Why We Buy, Lindstrom analyzes what makes people buy in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Through a study of the human psyche, he discusses the subconscious mind and how it PLAYS a major role in deciding what the buyer will buy. The author claims to have studied the behavior of 2,000 humans for three years.
Bibliography : http://www.martinlindstrom.com/books-by-martin-lindstrom/
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