Tags: Industry: No ProfitCompany: Steve Waugh FoundationAgency: HavasCountry: AustraliaPrize: Cannes Lion PrizeYear: 2017Creative Concept: GameType of content: CommercialLanguage: EnglishLevel: Market level - Changing the activityTopics: Fundraising
Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person viewpoint of the ride to raise awareness of the cause and help to raise $850,000 for children in need. (http://hosthavas.com)